You require more website visitors. If you own an online business, traffic is your lifeblood since it enables your business model to function as planned and allows you to scale. Therefore, you must employ several tactics to attract new visitors to your website and maintain the interest of returning visitors in your content. Here are tried and true techniques for boosting website traffic in 2022.
Concentrate On New User Acquisition
Audit Your Website
Search engine optimization is the most effective method for driving scalable and constant traffic to a website (SEO). Instead of performing activities to perform them, adopt a strategic approach. A comprehensive website audit is a terrific beginning point for a game plan so that you may identify and prioritize your greatest chances for leverage.
Combine a site crawler with a digital marketing tool such as Semrush to evaluate your website.
Both of these technologies enable you to proactively generate marketing opportunities and content updates while expanding your business by proactively identifying current opportunities and problems and assisting you in generating marketing chances and content updates.
Develop New Content
The most effective strategy to generate organic traffic to your website is to expand the number of pages that can rank for your most lucrative keyword terms. This also helps to improve the SEO of your website.
Consider the following:
- Updated category pages
- Fresh blog entries,
- New, engaging content (images, quizzes, and so on) that targets specific keywords.
Optimize Old Content
Because you are using Semrush to track your keyword rankings (…correct? ), you can identify the keywords for which you rank near the bottom of the first page.
Then, you can add relevant content, keywords, and images to such pages to improve their rankings. Google favors updated and fresh content over outdated and stale material.
Introduce New Products
Launching new products that fulfil their wants is a terrific strategy to attract new users to your website. The best thing is that you can frequently charge for these as well and generate revenue by attracting new visitors to your complete conversion funnel.
Establish Online Courses
The benefit of the Internet is that anyone can publish any type of content they like. You can increase website traffic by developing long-form content such as courses that are tailored to user demands and certain keyword phrases (don’t forget keyword research!).
From there, you should try to turn your visitors’ email addresses into leads for your sales funnel.
In addition, there are numerous online course websites, so you can promote them on platforms such as LinkedIn Learning to extend your audience.
Accept Guest Posts
Likewise, numerous websites need links for SEO and access to your clients. If they are not direct competitors, allow them to guest post on your website! Then, they will be invested in your brand and promote the material they’ve created, putting you in front of their audience. A great win-win situation.
If your organization has a designer, outline bite-sized chunks of information that your audience will find useful and ask them to develop eye-catching graphics using that information. Infographics tell a story and facilitate a new perspective on your content, goods, and business.
If you do not employ a designer, Canva is an amazing, user-friendly tool for non-designers.
Conduct Podcast Interviews.
Today, podcasting is HUGE. Inviting influential individuals to your podcast is one of the finest methods to expand your audience. Consider it the aural equivalent of a blog guest post. Therefore, listen to one or two podcasts to familiarize yourself with the format (or create your own), and then approach podcast producers to appear on their shows.
Create a Podcast and Promote Your Business
Creating a podcast is currently highly popular, and for good reason. They can generate a large audience, have a high success hurdle, and distinguish you as a true subject matter expert in your sector.
Social Media Promotion
Compared to Google Adwords, social media advertising on Facebook, Twitter, Instagram, and even TikTok is still comparatively inexpensive today. These websites also enable you to segment your audience by demographics or keywords, allowing you to reach your desired audience.
Understanding and targeting your audience is crucial. A Facebook ‘Like’ is an example of a vanity statistic (one that does not directly drive useful traffic and sales) that you are likely to rely on if you do not optimise your advertising budget.
PPC (Pay Per Click)
PPC is typically most effective for conversion-focused keywords, which is advantageous because it allows you to reach a fresh, high-value audience that is also eager to convert. PPC is more expensive than social network marketing, but its leads are more targeted and valuable (in most cases).
Create Pinterest Boards
Pinterest is an extremely robust domain. This indicates that Google assigns credibility to content such as Pinterest Boards, which might help your rankings. Conduct your standard keyword research for your website, and then target some of those terms on Pinterest.
Use your other online channels and resources (website, Instagram, email newsletter) to distribute your Boards and increase their indexing and ranking.
Promote Pinterest Pins
It’s not enough to simply create content if you want it to rank well and generate traffic unless you have a devoted audience or a specialized industry. You need engagement. The engagement has a greater impact on rankings than ever before, and this generally necessitates advertising expenditures. Utilize a designated budget to promote Pinterest pins to your specific demographic.
Partnerships may be a goldmine for customer acquisition, especially in business-to-business (B2B) markets. Develop referral programs with related companies that have overlapping audiences, and attempt to redirect part of their traffic to your website via website mentions, social media platforms, and email marketing.
This seems antiquated, but the greater the number of backlinks to your website, the higher it will rank. If it’s not broken, why fix it? Therefore, acquire links to your site through content, related resource pages on other websites, and outreach efforts.
Promote Content Through Outbrain and Taboola
Content promotion is relatively inexpensive nowadays, and with platforms such as Outbrain, you only pay when users click on your advertisements. People who own content websites earn hundreds of dollars per day via promoted content.
Establish satellite websites.
If your primary website focuses on a single specialty but you operate in other niches, you can create additional niche-specific websites. For instance, if you have a website that sells cosmetic products, you could develop a satellite website like groomingproductsformen.com and utilize it to direct people to your other sites. You must disclose that you own these other sites, but this is a powerful method for increasing organic reach and ranking.
Accelerate Your Website
A speedier site has a higher conversion rate, and if you have a large site, you will receive more organic traffic since search engines can scan it faster and find more material. Start by switching hosts, then optimizing your code while ensuring that aggressive caching and a content delivery network are utilized (CDN).
Perform Fresh Keyword Research
If you’re struggling to improve site traffic, you could benefit from conducting new keyword research to generate new content ideas or just to ensure that your master list is current. You can then easily create new content!
Focus On Long-Tail Keywords For SEO
If your website is weak, you can target longer tail keywords (terms with fewer than 50 monthly searches). These are typically lot simpler to rank for. From there, you can begin constructing a content foundation that you can use to generate links and boost rankings for more competitive, valuable search words.
Target Content to Hacker News/Reddit/Relevant Forums
If you can make content or a product go viral on a website such as Hacker News, Reddit, or ProductHunt, you can attract tens of thousands of people and frequently increase sign-ups and sales. Redditors prefer links to all other types of information, according to Reddit marketing study. ProductHunt is also an immensely potent resource that can produce large traffic and tens of thousands of dollars in sales if you can rank on the first page.
Conduct contests and giveaways
People like free stuff. Everyone enjoys free stuff. Through competitions and giveaways, you can increase traffic and your email list, and thereby discover new audience segments. Give away valuable things and encourage participants to share the contest on social media to increase the number of entries. For this, the Kingsumo Giveaways plugin works wonderfully.
Present at Conferences.
Conferences can be an excellent approach to reaching a certain audience. If you don’t hate public speaking, give a presentation at a conference and encourage your audience to tweet about it (put your Twitter handle at the bottom of every slide). Boom, done! You now have access to their social media audience.
Promote During Conferences
Speaking is the best way to reach your audience at conferences, while advertising is the second best. You can utilize advertising for brand recognition, give discounts to conference attendees, and obtain links from people conducting roundups, among other strategies. It’s a huge win, especially if you can directly attribute sales to your organization.
Free Gifts During Conferences.
Again, people enjoy free items. Quality swag does wonders for company promotion, and what better place to distribute it than during conferences packed with potential customers? You will increase brand awareness and goodwill.
Create Slideshare Content
Slideshare is a social network unto itself. By developing material exclusively for Slideshare and advertising it, you can land on the homepage’s popular content areas, delivering excellent traffic back to your account and website. Be sure to include a link to your website on your Slideshare account!
Develop YouTube Videos
YouTube is an excellent medium for distribution if you can produce videos at a low cost. Virtually every modern smartphone includes a high-quality video camera. It takes effort to develop a channel, but if done correctly, it attracts a massive audience.
If you invite visitors with significant audiences, webinars can attract a new audience to your site. These participants can market your webinar to their own audiences!
Use HARO to Acquire Contributors
Help A Reporter Out is an excellent resource for locating sources for articles you are writing. Including their quotes and tagging them on social media will allow you to gain access to their audience.
Conduct a Class
Are you an expert in your field? Teach others how to perform your tasks, either in person or online. Place the item on SlideShare and then repeat.
Guide A Startup
Mentoring startup is a fantastic method for establishing credibility within your business. Frequently, you can also obtain guest posts and use their brand to develop backlinks or to be cited as a credible subject matter expert.
Meetup.com is one of the most popular websites for coordinating gatherings of individuals. Many of them accept sponsors who provide free meeting space or pay the bar tab, for example. A meetup might be an excellent approach to introducing your brand or product to your desired audience.
Make Contact To Receive Email Newsletters
Numerous companies distribute daily, weekly, or monthly newsletters that compile content from their industry, and these newsletters have a large number of readers. If you have relevant content for their readership, contact out to them to see if they will feature your piece in their upcoming issue. The worst that might happen is that they say no. Never attempt, never learn!
Respond to Quora Questions
If you write online, you are likely familiar with the Q&A platform Quora. Quora is an excellent resource for locating questions related to your field of expertise. Write an excellent response, promote it on social media to earn upvotes, and watch your traffic (and referrals!) skyrocket.
Write Guest Posts
Using a service like SimilarWeb, you can locate websites that are similar to yours. If they are familiar with your demographic, you can often provide content on their website that helps them generate traffic while granting you access to an altogether new audience.
Do Retargeting Advertising
If you own an online business and are not remarketing, you are leaving money (and high-quality leads) on the table. With all of the various display networks, not to mention Facebook, you can easily target visitors to your site who did not make a purchase to return and complete their transaction.
Advertise On Similar Sites
Using SimilarWeb or SEMrush once more, identify sites similar to yours that are not rivals and determine if you can place ads there. Voila! Currently, their audience is also your audience.
Bid on Opponent Keywords
This method is slightly less ethical than the majority of others, but Adwords allows you to bid on many trademarked terms used by competitors. If they are looking for your competition, they should be aware of you as well.
Social Media Content Promotion
Unbeknownst to you, your social media followers (particularly on Facebook) do not see all of the stuff you upload. Boost a post or promote it to your specific audiences if you observe a piece of content receiving a lot of engagement and visibility (created in the backend of the Facebook Marketing Suite).
Permit Subscribers to Content
Some Article Management Systems (CMS), such as WordPress, allow users to subscribe to replies to their comments on your content. You can also utilise a variety of platforms (such as SumoMe) to collect email addresses to whom you can deliver published material. See how these all connect to form a large, cohesive ball of fresh traffic?
When Something Happens On-Site, Email Users
If someone has signed up for your product, send them an email when something significant occurs (a product goes out of stock or is restocked, metrics change, or new features become available) to encourage them to engage with your product again.
Users Who Abandon Their Shopping Carts Are Emailed.
If you own an e-commerce website, send them an email after they abandon a purchase. They have expressed interest in your goods and are on the verge of making a purchase. An email could provide as the necessary prod they require.
If you operate a website that sells things directly, you should consider joining an affiliate network. Affiliate programs are a terrific way to encourage others to advertise about your items for free, and you only pay when a customer makes a purchase.
Without question, influencer marketing is here to stay. Get niche-specific influencers to blog about your items on your website, and then distribute the content. Or interview them and offer the information to your users for free.