Marketing helps a business attract new customers and retain existing ones. It helps create a brand image and turn one-purchase customers into regular ones. If it wasn’t for marketing, many businesses would stay unknown. Marketing strategy can define the amount of revenue you will generate. In this article, we are going to talk about marketing channels that you should use when telling the world about your IPTV/OTT video streaming business.
What are the 5 marketing channels that can be useful for video streaming platforms?
These channels also can help a business with boosting its OTT strategy:
#1 Push notifications
Few businesses know that push notifications are good at customer retention. The overall opt-in rate of push notifications is 60% across all devices.
They give you a fascinating opportunity to inform viewers about your marketing promotions, discounts, sales, and new releases. Of course, you can use them for anything else. You are limited only by your imagination.
Push notifications encourage viewers to purchase, share on social media services and watch a new video.
#2 Social media services
Social media services have the potential to bring you viewers of all ages. If you stay active on social media and communicate with your audience, you will probably profit from them. But you should know what kind of people use this or that platform.
For example, LinkedIn is a platform for sharing your thoughts and experiences in a professional field. It’s better to post video explanations and educational videos there. But, of course, you can do experiments and test other hypotheses.
Services like Facebook and Instagram allow you to publish whatever you want. Make sure you research your competitors well and have ideas on how to outrun them. You should stand out from the crowd to attract more people.
Another visual-based social media platform is Pinterest. The majority of the audience here is women interested in beauty, traveling, DIY crafts, and aesthetics. If your business refers to one of these spheres, try Pinterest to draw attention to your video streaming platform.
#3 Video categories on the platform
Make sure your videos are categorized and organized well. Such an arrangement has several benefits: a user can quickly get what a business you are, what your product or service is, and what information they can get here. Also, categories simplify the navigation through the video streaming platform, which influences users’ experience.
A blog is another channel to promote your videos. You can write articles about videos you have on your platform and entice people to view them. Also, you can add short videos with interesting thoughts from the whole video to encourage readers’ interest.
If you add a description to videos you post in articles, there will be more chances that search engines will identify them and show them in search results. So, the blog also influences your SEO marketing.
To boost its performance more, add keywords that refer to your topic and field.
#5 Live streaming
Live streaming can help solve many problems. For example, you can create a connection with many viewers with the help of live streaming. You can share information valuable to your customers and increase user retention rate.
Also, you can communicate with people who haven’t used your streaming service yet and lure them to do it.
Live streaming allows both a speaker and a viewer to communicate directly. People get to ask questions or leave comments, and a speaker can answer, which helps build a connection with viewers.
These are some of the marketing channels that can be optimized. They can bring you more viewers and increase the revenue you receive. What is more, they can help you turn your customers into regular ones, which is good for a business.