If you’ve never advertised a music video on YouTube before, it can be challenging to figure out how to do so. I wrote this post to demonstrate the approach’s effectiveness by utilizing actual musicians. As a result, it has been validated and proven to be reproducible. It is a simple task that anyone can perform. To thrive in this industry, you do not need any special connections, a label to back you up, or a marketing budget. Indeed, you will not be required to invest a single dime. Three videos accompany this piece of writing. Today we will discuss methods to promote music on YouTube.
They dissect how independent musicians use YouTube to market their music videos and, in some circumstances, earn millions of dollars— To gain a better understanding, watch each video in order from top to bottom (beginning with the video below). By the third film, you’ll have a firm grasp of how they do it.
Promote Music on YouTube
The website dedicated to video-sharing YouTube has a global user base of over two billion people and hosts millions of videos. Nowadays, it’s a very popular venue for promoting your music. Additionally, it is the most widely used site for submitting and displaying music videos on the internet! In this essay, we’ll discuss how to correctly sell your music on YouTube. Additionally, all you need is a private or public Youtube link (or a SoundCloud link) to distribute your music to the media and music business experts on Groover! You may access the 1,000 YouTube channels, playlists, radio stations, blogs, and labels directly from your account.
Best Techniques to Promote Music on YouTube
YouTube is one of the best options for hosting your music and videos. With over 1.86 billion monthly unique visits, the site is constantly on the lookout for new and interesting music. By contrast, YouTube is a very competitive market with a great number of artists. As a result, the question arises: how can you use YouTube to promote your music? How can you improve your videos’ views, likes, and subscribers?
1. Utilize Youtube advertisements to increase your platform’s visibility.
Due to the prevalence of commercials on YouTube, this is the most obvious technique of directly promoting music on the platform. YouTube advertisements are highly customizable and can be presented in a variety of areas, including the following:
- Advertisements that appear on the home page of Youtube.
- Ads that display in response to a user’s search on Youtube
- And advertisements that run prior to, during, and after the video Ads that are only viewable on mobile phones
- Ads that appear on the home page of Youtube.
- Advertisements that appear when a user is conducting a search on YouTube Advertisements that run prior to, during, and after the video
- Ads that are only viewable on mobile phones
To get started with YouTube advertising, you’ll need to create a Google Adwords account. If you’ve ever advertised on Facebook or Instagram, the approach is fairly similar.
2. Maximize the Effectiveness of Your Channel Profile
It is critical to establish a favorable first impression. Big-time. Begin on the right foot by ensuring that your YouTube channel is well-presented and visually appealing. You should make every effort to establish an official YouTube artist channel. Apart from that, we’ve compiled a handy checklist to ensure you’ve covered all the requirements. A good onscreen aesthetic might mean the difference between viewers sticking around for a while or abandoning your channel before they’ve ever walked through the door.
3. Get the Word Out
You should not abandon your social media strategy solely for the sake of building an audience on YouTube. Rather than that, you should communicate with people from diverse origins, subjects, and interests through online organizations and forums. Consider the ways in which you might be able to provide value to these group dynamics. Is the subject or theme of your film significant to this group or community? If it does, that is wonderful! Post your video and urge others to watch it, and don’t forget to include an enticing thumbnail. This also includes maintaining an active presence on all major social media platforms in order to increase your reach, generate buzz for new projects or developments, share your music videos, and create other forms of fascinating content.
Additionally, you may create teaser content for your music videos, such as a 15-second Instagram story or a 30-second Facebook post, to distribute across your social media networks as teaser content. This provides viewers with a sneak peek at your video, which helps build excitement and encourages them to your YouTube website to watch the full version when it becomes available!
Justin Bieber, for example, shared a preview version of his 2022 music video “Boyfriend” on social media and on his official YouTube page.
4. Engage in Conversations With Similar YouTube Channels
Engaging and connecting with similar channels to yours is a highly successful strategy for increasing channel engagement. To be productive, you cannot promote yourself 24 hours a day. You require collaborators — individuals with whom you may work to improve your own product. Consider comparable channels since if they’re uploading similar music to yours and people are subscribing, you’ve practically discovered your target audience! Therefore, locate channels that feature your style of music and take their content seriously in order to build an online network of musicians.
This can be accomplished by searching YouTube for similar artists or music that shares a similar mood. If your music is influenced by Lana Del Rey, search YouTube for channels dedicated to her style, whether it’s specific artists like Lana Del Rey or indie dream wave in general. There are numerous stations dedicated to such a style of music.
Then you can begin liking and commenting on videos uploaded by linked artists on YouTube. Curate some truly unique comments that will pique the interest of both other artists and YouTube viewers. Additionally, if your comment gets viral, it may be pinned to the top of the video, bringing your channel in front of a large number of viewers! However, do not go to bed alone! You must completely cover every square inch of ground. This involves initiating discussions in the comments section of your own videos. There is always a topic of discussion, whether it is about old or new videos.
5. Arrange Your Videos
Establish a consistent and regular upload schedule so that your visitors and subscribers know when to anticipate new content from you. Unlike other social media platforms, this is not a venue for distributing videos liberally — rather the opposite, in fact. Overdelivery is better than under-delivery. Set a goal of posting three videos per week and then missing two due to a tour, leaving your viewers dissatisfied and resentful that you missed a deadline. How frequently you upload videos to your channel is entirely up to you.
Nonetheless, posting at least once a month is recommended to ensure that fans do not lose interest while they are waiting for your next video release or begin to doubt whether your channel is still operational. The video below reveals how Lil Nas X updated his YouTube account on a three- to four-week cycle, publishing consistently and never putting his viewers in anticipation about the release of his next video. Posting around the busiest times of the day is also critical to ensuring that your videos reach the largest possible audience.
You can’t really blame them for not watching your latest video if it was posted in the middle of the night or on a Friday night when folks are out having a good time.
6. Create Video Content That Is Engaging
Rather than merely storing your music, your YouTube account should have a purpose. It is necessary to move beyond that. In addition to your music, it should feature additional content that adds value to your music and enhances the viewing experience of your fans – particularly content that lets them interact with you on a deeper level. Prepare in advance by brainstorming content ideas that will aid you in organizing your channel’s content and deciding which types of videos to promote. Additionally, if you’re truly in need of inspiration, the following analogy may help numerous videos, one song.
7. Construct Interesting Thumbnails
Following the upload of your film to a platform, you want to ensure that as many viewers as possible see it and interact with it. They should be enticed to learn more about the topic after they see the thumbnail. While vibrant colors tend to draw the viewer’s attention, the picture quality is far more important than color in the majority of situations. A hazy or badly framed image indicates a low-quality video and vice versa. We strongly encourage you to take photographs when recording videos for your channel, as well as while shooting clips and other events, to ensure the greatest possible output… If you want to make simple edits to your photos, apps like Canva can help.
8. Collaborate With Other Creators and Artists (Promote Music on YouTube)
The YouTube platform is teeming with talented producers and artists wanting to increase their exposure on the network. Collaborating with other artists and pooling your fan bases is a wonderful way to expand your reach. Regardless of the nature of the collaboration, anything from strictly musical collaboration to something more general with a platform creator can help raise the visibility of your Youtube channel and assist you in gaining more followers. Contact the artists and creators with whom you wish to collaborate using the email address listed in their channel’s ‘About’ tab or via social media platforms such as Facebook or Twitter.
9: Utilize Youtube to Boost Your Other Platforms
Utilize YouTube to improve the visibility of your other channels! Each video you upload acts as a showcase for your music, and you can advertise your other channels in the description section. Please feel free to put a cross-platform link in your profile and at the end of the descriptions for your videos to establish a consistent relationship with your viewers. To promote a prospective release or video clip, simply publish teasers and encourage listeners to follow you on social media networks such as Spotify, where they can find all of your tracks as soon as they become available.
10. Discover What’s Popular (Promote Music on YouTube)
Utilize current trends that align with your musical preferences and ideals. You may experience a large boost in popularity as a result of one extremely successful video. That is, the next time something noteworthy occurs, create a music video to memorialize the moment. You’d be surprised how much creative license you can maintain while capitalizing on a hot fashion trend. Google Trends is an excellent resource for learning about what’s now popular online, and YouTube Trends is an excellent resource for learning about what’s currently trending on the video-sharing site in particular.
Perhaps you’re capitalizing on a recent crocs craze (nice). That is not to say you must make songs about crocodiles in the literal sense. For instance, you may write a song on what they represent in terms of nostalgia and childhood memories. Another example is the incorporation of passing dance fads into a music video. Consider Gangman Style, Single Ladies, and Vogue. Even while fashion trends and fads come and go, the overnight attention gained by partaking in a passing fad can have a lasting influence.
This article has discussed 10 different methods to Promote Music on YouTube. You can send your suggestions if you know of any other way to promote music on YouTube. Until the next time. Goodbye!