You are starting to get traction as a content creator. You regularly produce video content that has developed a good following. Now you want to switch from the build phase into your plan’s revenue generation phase. What are your video monetization options? What are the best paths to get there?
Whether you are providing on-demand or live-stream content, there are options for you to generate revenue from your videos, including embedded advertising, pay-per-view, subscription, or online video courses. The more viewers and views you get, the more money you make.
Consumer Access Methods
How can viewers get to your content? People find your content is through an OTT service or their connected TV (CTV). Over-the-top (OTT) content is delivered directly to the viewer through the internet. Netflix, Amazon Prime, and YouTube are famous OTT examples. Many people have switched from traditional TV services to CTVs.
Video Monetization Platforms
Video monetization platforms, such as https://vlogbox.com/, can host and stream your content, could be an OTT provider, might connect you with various OTT providers, and may create custom apps that allow you to access the CTV marketplace. Once distributed, viewers can find and access your content, and you can start getting paid.
With your content deployed to one or more OTT platforms, you can generate OVOD, SVOD, or TVOD revenue or different combinations. AVOD (advertising-based video on demand) allows advertisers to pay you when people watch your content. SVOD (subscription video on demand) allows you to be paid when viewers subscribe to video distribution or streaming services. TVOD (transactional video on demand) allows you to be paid on a pay-per-view basis when viewers watch your content.
You usually pay a monthly fee as a content provider to the platform. Most platforms provide various packages that offer different access to their services. Often packages include alternate revenue sharing models. Some platforms provide access to advertisers. Some of them guide you through your options to get the best value.
You become profitable when your revenue exceeds your expenses. Each platform will have different methods for brokering advertiser and viewer fees which you can view from a performance dashboard.
A custom application becomes your channel if you want to access the CTV marketplace. Some video monetization platforms provide app development services to help you enter that marketplace, connecting you with a team to plan, build, and deploy your app.
Video ad monetization support varies by platform. Some platforms support ad injection into different content segments. Some platforms provide marketplaces where the content creator and advertisers can connect.
How Does This Help Me?
According to the recent StrategyR report, by 2026, the global market for online video platforms will be $1.2 billion, a substantial increase from the current market size. You can benefit from video monetization and tap into the rapid growth in this marketplace by creating your own platform or using an existing platform.
Understanding the various monetization options available to you is a starting point for profiting from your video content creation efforts. Armed with that knowledge, you can look at available platforms, assess the monetization options they provide and determine how they fit in with your plans. With an understanding of the platform’s cost and revenue options, you can select the appropriate service package. Now you can focus on creating content and monitoring how things are going.
Video monetization platforms connect viewers and content creators so that creators can profit from their efforts. You can benefit from different monetization methods as part of these platforms’ services. Selecting an appropriate platform, such as VlogBox, is crucial to your success.