TikTok, like any social network, was created not only for entertainment. Now, this app is very popular among young people, and even advertising collects millions of views.
TikTok is predicted to be the third most downloaded app in 2022. Hundreds of thousands of people access the app every day. In this article, we will show you how to create your business account and start promoting without having to frequently buy TikTok followers.
Why does business need TikTok
Entrepreneurs strive to cover the sites where the solvent audience sits, this is logical. And if there is still no competition on this site, then this is generally wonderful. For a long time, it was impossible to promote officially on this platform at all, the advertising account and business accounts appeared only in the fall of 2019, so there are much fewer ads than on older social networks.
Nevertheless, the appearance of TikTok at the top of the most downloaded apps could not but attract the interest of entrepreneurs. For them, the developers are trying now, to supplement the platform with convenient promotion tools.
For start-up entrepreneurs and personalities, this service can become a much more profitable platform, since here the company’s success depends not so much on financial investments, but on high-quality content and algorithms.
Even low-budget campaigns can get featured and bring in millions of views and likes without spending a lot of money. Thanks to this, many creators do not even need to buy followers on TikTok. Actually, recommendations here are the main and most desired promotion tool that everyone aspires to.
The platform has already grown bloggers who have become popular without a million-dollar start and were able to monetize their creativity. But do not count on a lucky ticket, not everyone gets it. You still have to create a promotion strategy and invest in advertising.
Common mistakes in maintaining a business account on TikTok
It’s still a new social network. Not all strategies that work in other social networks work here, and there are not so many successful cases from which you can take an example. Therefore, SMM specialists make many mistakes when starting a promotion in the same way as they would start it on Facebook and any other place.
Here are the most common mistakes business accounts make:
Attempts to break into the recommendations at any cost. Even if it harms the quality of the content or the advertising budget. To get off to a good start, targeted ads or blogger ads are still must-haves.
Creation of creatives for an adult audience. Of course, there are people over 20, 30, and even 40 years old, but this is not the main contingent. If you do not create entertaining content that will be of interest to teenagers, then you can not expect big views.
Randomness. Content planning is very important. Regularity is needed here, otherwise, the algorithms will simply forget about your account and will not promote it. Make a plan according to which you will shoot videos. It must include popular hashtags and sounds that can be found in the tab with popular trends.
Hashtags that do not fit the theme of the video. Before using any sound, it’s better to watch a few videos with it. Some even focus on trigger topics, so be careful.
What does a business account give?
This is a tool that opens up additional possibilities. Ordinary users do not need them, but they are simply necessary for advertising and promotion.
- Advertising office. The most significant advantage of owning a business account is the ability to create your own advertising account in TikTok Ads and launch targeted advertising there.
- Analytics. Second, but no less important. It appears immediately after switching to a pro account but only starts collecting data after switching to a pro account.
- Portal for authors. In this place, you can chat with other users who use a business account on TikTok, find interesting strategies or share your best practices.
- Themed playlists. More convenient sorting of your own videos, which is especially useful for business.
- Questions and answers. Add this button to your profile header so that users can ask you questions of interest.
If your target audience is teenagers, and you yourself keep up with modern trends, then promoting on TikTok will be a pleasant and productive thing for you. But it is worth noting that this traffic channel is not suitable for everyone. And that’s okay because this platform is not like other social networks.
There is no universal instruction, thanks to which you will immediately get into the recommendations and get millions of views. Everywhere you need to make an effort, work on a promotion strategy, draw up a content plan, come up with creatives, spend money, and so on.
Don’t rely solely on TikTok and try it as an additional traffic channel first. And only if your work gives a result, then go to this social network thoroughly.
We wish you good luck in conquering the new platform!