Looking to boost your brand’s social media profiles? If you’re not already making the most out of what video content has to offer, then this is your sign to start.
Video has been a popular marketing tool for many years now, but it’s only showing signs of increasing. Especially on social media.
For a start, the Head of Instagram announced this year that the app will be moving away from being a picture-sharing app and will instead focus on video, highlighting just how important this type of content is on social media. It’s a trend you most certainly should jump on!
Still not convinced? This article will delve into all the reasons why you need to be using video on your social platforms. It’s all about converting your social media followers into customers, and video can help you do exactly that.
If you want to grow your social media platforms significantly but you’re not sure how, think about getting help from a digital marketing agency that can do all the hard work for you!
Video gets more exposure and engagement
The numbers don’t lie, especially when it comes to video content. Videos shared on social media typically perform a lot better than just pictures. For this reason, algorithms favour video content, exposing them to more users and gaining higher engagement rates.
Videos also capture a viewer’s attention for longer than a picture, highlighting why they perform so well. So, if you want to boost engagement, video is the way to go.
It’s popular on every app
You don’t have to worry about spending loads of time creating a video to only share it on one platform. Video performs well on all types of platforms, from Facebook to LinkedIn, Instagram to Twitter. You can easily repurpose a video to make it suitable for all your channels.
It’s worth noting that Instagram Reels and TikTok both have the same 9:16 format, making it super easy to share the same video on both platforms.
A better way to engage with your audience
Building relationships between brands and consumers is a powerful way of gaining loyal customers, and social media is one way of building this type of relationship. Video can help with this significantly as you can get to know the brand in more depth through video content.
Whether it’s a meet the team video, behind the scenes, testimonials from clients or an educational video, customers will get to know the brand better, helping build that important relationship. They’re more likely to buy from a brand that they trust.
Appeal to the younger generation
Gen Z is known for their love of video. TikTok is a prime example, with most of its viral stars aged between 18 – 24.
If you’re wanting to target a younger audience, video is vital in doing so. They’ve grown up watching and learning from YouTube, so you want to be able to keep their attention which is almost impossible without a bit of video!
Convert viewers into customers
Not only is video likely to boost your social media engagement, but it can also help boost sales. Videos can show a product in action, something that a picture could never do. This helps build trust between brands and viewers and can even help convince them to purchase the product.
From makeup brands showcasing the latest makeup trends to a tutorial on how to use your latest product, you can really get creative with these videos.
It doesn’t have to be complicated
Video can seem daunting, but you don’t need a full film crew, expensive editor, and actors for it to do well. The most simple and authentic videos are the ones that do the best.
Camera phones make it very easy for videos to be filmed, edited, and uploaded in almost no time at all. After a few attempts you’ll feel like a pro, we’re sure of it!
Even if you just start by taking videos and uploading them straight to your Instagram, Facebook and Snapchat Stories, it can help you get comfortable with creating video content.
Lights, camera, action!
We hope this article has made you more aware of the benefits video content can have on your social media engagement. It’s simple; if you want to grow online, you need to start creating video content.